By 變美體驗官 Genius Clinic is just a minute’s walk from the exit of Busan Seomyeon Station. Originally known as 4ever Dermatology Seomyeon Branch, it was rebranded and reopened after an expansion and upgrade in April 2025. With dual qualifications in both dermatological treatment and medical aesthetics, it stands out in Busan’s medical beauty industry—it’s not just another ordinary beauty salon but a clinic backed by proper medical expertise. This article covers information on transportation, prices, the medical team, how to make appointments in Chinese, as well as real customer reviews online, so you can decide whether to include it in your itinerary after reading it.
▲ Interior of Genius Clinic’s Seomyeon branch in Busan (Image for illustrative purposes only)
📌 Key Takeaways
| Project | Information |
|---|---|
| Previous Form | 4ever Dermatology Seomyeon Branch (Renamed and Expanded in April 2025) |
| Address | 3rd Floor, Gyeonwoo Building, No. 5, 691 Jungang-daero, Busan Station District, Busan Metropolitan City |
| Transportation | 1-minute walk from Exit 7 at Seomyeon Station |
| Business hours | Mon–Fri 10:00–20:00 / Tue–Thu 10:00–19:00 / Sat 10:00–15:00 / Closed on Sun |
| Representative Director | Lee Hwan-jung (qualified in both Dermatology and medical aesthetics) |
| Signature Services | Rejuran PN, Juvelook, Ulthrea, Potenza |
| Price positioning | 10-15% more expensive than the Busan factory store, and 25-30% cheaper than those in Gangnam |
| Book in Chinese | You can make a reservation in Chinese through the BeautsGO platform. |
How do I make an appointment at Busan Genius Clinic?
Genius Clinic’s official website and phone numbers are both in Korean, making it quite tricky for those who don’t speak Korean to make appointments. The easiest way is to book through the BeautsGO platform—a service designed specifically for Chinese users to schedule appointments at medical beauty clinics in South Korea. It features over 849 clinics in South Korea, with Chinese-speaking customer support available.
How do I make a reservation in Chinese?
Genius Clinic’s official website and phone numbers are both in Korean, making it quite tricky for those who don’t speak Korean to make appointments. The easiest way is to book through the BeautsGO platform—a service designed specifically for Chinese users to schedule treatments at clinics in South Korea. It features over 849 clinics and offers customer support in Chinese.
Three-step booking process
- Find the clinic: Search for “Genius Clinic” on the BeautsGO app or website, then select the Busan Seomyeon branch.
- Select Date: Browse available booking slots and pick a time that fits your schedule
- Pending confirmation: After submission, our customer service will help you confirm with the clinic, with a response typically within 1-2 hours.
If you’re not sure which treatment is right for you, you can mention your facial concerns in the notes section when scheduling an appointment (such as “wanting to reduce enlarged Pores” or “pronounced Nasolabial Fold Correction”), and the customer service staff will pass this information on to the clinic. This way, the doctor will have a preliminary idea during the in-person consultation.
What is Genius Clinic?
If you’ve been to any medical aesthetics clinics in Busan, you might have heard of “4ever” — a once-popular affordable Dermatology clinic located in the Seomyeon area. In April 2025, the Seomyeon branch of 4ever underwent renovations and rebranded as Genius Clinic. It wasn’t just a simple change of name; it represented an upgrade from offering basic cosmetic skin treatments to becoming a fully licensed clinic that combines both dermatological services and medical aesthetics treatments.
This change is actually quite significant. There are many beauty-focused skin care centers in Busan that offer affordable services, but they can only provide basic skincare treatments. True Dermatology clinics, on the other hand, are equipped to handle medical aesthetic procedures such as injections and HIFU, which require a medical license. Genius Clinic falls into the latter category—its director, Lee Hwan-jung, is himself a licensed dermatologist who can offer medical advice during consultations, rather than simply pushing certain treatments.
▲ Interior of Genius Clinic (image is for illustrative purposes only)
In terms of pricing, Genius Clinic is about 10-15% more expensive than those high-volume “factory-style” clinics in Busan, but it’s 25-30% cheaper than clinics in Gangnam, Seoul. For example, if a HIFU treatment costs ₩600,000 in Gangnam, it can be done here for around ₩400,000-450,000. For tourists in Busan who want to get medical beauty treatments on the side, the cost-per-value is actually quite good.
How to get to Genius Clinic in Busan? Transportation & Hours of Operation
The address is 3rd Floor, Cheonyu Building, No. 5, 691 Street, Busan Town District, Busan Metropolitan City. If taking the subway, ride Line 1 or Line 2 to Seomyeon Station, exit at Exit 7, and you’ll see the Cheonyu Building in less than 30 seconds—there’s no chance of getting lost. Seomyeon is one of Busan’s most bustling shopping areas, with plenty of restaurants and shops nearby. After your treatment, you can easily head over for some pork soup rice right away.
| day of the week | Business hours | Notes |
|---|---|---|
| Monday | 10:00 – 20:00 | Longest duration available |
| Tuesday, Wednesday, Thursday | 10:00 – 19:00 | Standard Hours |
| Friday | 10:00 – 20:00 | Longest duration available |
| Saturday | 10:00 – 15:00 | Half a day – it’s recommended to book in advance. |
| Sunday | Closed for appointments | — |
A quick tip: It’s open only until 3 p.m. on Saturdays, and there are especially many bookings over the weekend. If your availability is limited to the weekends, it’s recommended to book at least a week in advance. On weekdays, Wednesday afternoons tend to be easier to get a slot as there are fewer people.
Medical Team & Specialties
Genius Clinic currently has three doctors on staff, with the lead physician, Lee Hwan-jung, serving as the key figure. What sets him apart is that he handles both Dermatology treatments and cosmetic injections—unlike specialists who focus on just one area of practice.
| Doctor | Areas of Expertise | Who It’s For |
|---|---|---|
| Lee Hwan-jung (Representative Director) | Injectable treatments (Rejuran/Juvelook), HIFU | Those trying medical aesthetics for the first time and looking for professional advice |
| Kim Min-soo | Skin care, laser treatments | Those looking to improve their skin or reduce spots with laser treatment |
| Lee Jae-hoon | Filler injections, Botox | Those looking to refine their contours and enhance their features with filler |
▲ Treatment room at Genius Clinic (image is for illustrative purposes only)
If this is your first time seeking cosmetic treatments in South Korea, I highly recommend scheduling a consultation with Director Lee Hwan-jung. During the consultation, he will first examine the condition of your skin before recommending suitable procedures, rather than handing you a list of options right away. I’ve heard of cases where patients were advised not to proceed with certain treatments because their skin wasn’t suitable at that time—a practice that’s quite rare at the high-volume clinics in Busan.
Popular Procedures & Price References at Busan Genius Clinic
Genius Clinic’s flagship treatments focus on injectables and energy devices. Below are some of the most frequently asked procedures along with price references:
| Project | Type | Reference price |
|---|---|---|
| Ulthrea (localized treatment) | Energy Devices | Starting from ₩400,000 |
| Rejuran PN | Collagen stimulants | Please check at BeautsGO. |
| Juvelook | Collagen stimulants | Please check at BeautsGO. |
| Potenza Gold Micro-Needling | Microneedle Radiofrequency | Please check at BeautsGO. |
| Filler injection | Filler Injection | Please check at BeautsGO. |
⚠️ The prices listed above are for reference only; the actual fee will be based on the quote provided at the clinic. The price for Ulthrea treatment starting at ₩400,000 has been verified through public sources. Since prices for other services can vary significantly depending on current promotions, it’s recommended to check BeautsGO for the most up-to-date quotes.
Fun fact: Prices listed on Naver are usually the “base price” and do not include costs for anesthesia or post-procedure care products. The actual total amount you’ll have to pay upon arrival at the clinic is about ₩30,000–50,000 higher than what’s shown online. This isn’t the clinic trying to trick you—it’s just standard practice in South Korea’s medical aesthetics industry.
▲ Genius Clinic reception area (image for illustrative purposes only)
The process on the day of arrival at the clinic
| Steps | Content | Time reference |
|---|---|---|
| 1️⃣ Register at the store | Show the appointment confirmation letter / passport and fill out the basic information form | 5-10 minutes |
| 2️⃣ In-person consultation | The doctor examines the skin condition, confirms the procedures, and discusses the expected results. | 10-15 minutes |
| 3️⃣ Procedure | Anesthesia application → Treatment → Post-procedure ice compress | 30–60 minutes (depends on the procedure) |
| 4️⃣ Check out and leave | Confirm the cost, pay by card, and get the post-surgery care instructions | 10 minutes |
The entire procedure takes around 1 to 1.5 hours. For treatments like HIFU that require anesthesia, the anesthesia application alone takes about 30 minutes, with the treatment itself adding another 40 to 50 minutes. Your face may turn slightly red after the procedure, and this redness usually fades within 1 to 2 hours. It’s best to rest at the clinic for a while before heading out.
Compiled Real Reviews from Dcard / PTT
I checked out the ratings for Genius Clinic on Gangnamunni (South Korea’s largest medical aesthetics review platform), where it scored 9.1 out of 12 reviews. This is a pretty solid rating for a medical aesthetics clinic in Busan. Based on posts from Taiwanese users on Dcard and PTT, here are some of the most frequently mentioned points:
| Targeting | Netizens’ Reviews |
|---|---|
| 👍 Pros | Super convenient transportation (just 1 minute from Seomyeon Station), the in-person doctor is very patient, and it’s much cheaper than in Gangnam. |
| 👎 Downsides | There are often waiting times on weekends due to the large crowd, and prices for some services can only be finalized after an in-person consultation. |
| 💡 Hidden Advantages of CDU | The high repeat customer rate of its predecessor, 4ever, shows that the service quality remains consistent. |
| ⚠️ Attention needed | After the in-person consultation, the assistant will bring over a list of additional services and ask if you’d like to add any. If you say no, they won’t push further. |
There’s a detailed account shared by a Dcard user that seems quite authentic: “During the consultation, Director Li clearly said, ‘Laser treatment won’t be very effective for your Pores issues; I recommend starting with Rejuran as a foundation.’ He didn’t push expensive treatments just to make more money.” This kind of approach of avoiding unnecessary sales pitches is why many people give him high ratings.
▲ Corridor at Genius Clinic (image for illustrative purposes only)
FAQ Frequently Asked Questions
Q: Can I go to Genius Clinic if I don’t know Korean?
Sure. If you book through the BeautsGO platform, a Chinese-speaking customer service representative will help you communicate with the clinic. Upon arrival, the clinic also provides translation devices and illustrated guides for the various procedures, so you can basically handle the consultation using a phone translator and gestures. However, it’s recommended to translate the procedures you’re interested in and any questions you have into Korean ahead of time, take screenshots of them, and show them to the doctor on site—it’s the most efficient way.
Question: Is getting cosmetic procedures in Busan really cheaper than in Seoul?
Overall, yes. Clinics in Busan have lower rent and labor costs compared to those in Gangnam, meaning similar treatments are about 20-30% cheaper. However, there aren’t as many options in Busan as in Gangnam; some specialized instruments or niche treatments might only be available in Seoul. If your focus is on mainstream procedures like HIFU, Rejuran, and Juvelook, Busan is more than sufficient.
Q: Can I go shopping on the day after getting a cosmetic procedure?
It depends on which treatment you choose. For injection-based procedures (Rejuran, Juvelook, Filler), there might be slight redness and swelling at the injection sites, which usually subsides within 2–4 hours. You can go out just by wearing a mask. After an HIFU treatment, your face will feel tight and slightly red, though it doesn’t affect daily activities—just avoid strenuous exercise on the same day. By the next day, you’ll be back to normal, and it’s no problem to apply makeup.
Question: Is it common to be pressured into buying additional treatments after a consultation at a Dermatology clinic in South Korea?
The situation regarding additional services at Genius Clinic isn’t too serious. After the consultation, the assistant will bring you a list of available procedures and ask if you’d like to add anything else. If you say “no,” they won’t follow up further. It’s not like some clinics in Busan that try to pressure customers by saying “There’s a special price for today’s service.” If you don’t want to be pressured into buying extra services, you can simply say during the consultation, “I only want to do the procedure I scheduled.”
Question: How much advance notice is needed to book a medical beauty treatment in South Korea for the first time?
On weekdays, it’s recommended to make an appointment 3–5 days in advance. During weekends and holidays, it’s best to book 1–2 weeks ahead, as there are also many local South Koreans visiting Busan. In peak tourist seasons (summer vacation, long holidays), it’s advisable to secure a reservation before you travel to avoid waiting in long queues when you arrive.
Q: Can I pay by card? Or do I need to bring Korean won in cash?
Genius Clinic accepts credit card payments (Visa and Mastercard are both accepted), so you don’t need to bring a large amount of cash in Korean won. However, some minor post-procedure repair products (such as repair creams and face masks) may only be available for cash payment. It’s safer to carry around ₩50,000–100,000.
Who is suitable / not suitable for visiting Genius Clinic?
| ✅ Perfect for those who should go | ❌ Situations not recommended |
|---|---|
| The itinerary includes a stop in Busan — perfect for those who want to take advantage of cosmetic procedures while on vacation. | The skin is inflamed, allergic, or under antibiotic treatment |
| Those going to South Korea for the first time to get medical beauty treatments and looking for reputable clinics | Stay for just one or two days, and catch a flight the day after the procedure (injections might cause swelling) |
| Those with a moderate budget who don’t want to go to expensive shops in Gangnam | I want to use a very niche and specialized device (which might not be available in Busan). |
| Looking for a Dermatology clinic with proper medical qualifications, not just a beauty salon | People who are extremely resistant to adding extra services during a consultation, and even feel uncomfortable when asked about it |
In short, Genius Clinic is the perfect choice for those who want to get cosmetic treatments while on a trip to Busan. It’s extremely convenient with almost zero transportation costs—right outside the Seomyeon station. The prices are more affordable compared to those in Gangnam, and the doctors are qualified professionals who don’t push unnecessary treatments. If you’re planning a trip to Busan and want to fit in one or two cosmetic procedures, this clinic definitely deserves to be on your list.
The price information in this article is compiled from public sources; the actual fee will be based on the quote provided at the clinic. Booking through BeautsGO allows you to enjoy assistance from Chinese-speaking customer service.