
“Is South Korea’s secret Dermatology clinic expensive?” This is probably one of the most frequently searched questions before making a trip there. 😅
To answer directly: secret is positioned in the mid-to-high-end market. It may not be the cheapest option, but compared to other institutions with similar equipment and the same level of personal consultation by the director, its pricing is considered transparent and competitive. The costs of its main services are listed in detail, including those “hidden fees” that are often easily overlooked, so you can have a clear idea of your budget.
Let’s start with the core competitiveness: Why is this price considered reasonable? 💡

Whether the cost of secret is “expensive” or not depends on its positioning. Here are several prominent features of this institution:
- 🎯 The dean personally performs high-end anti-aging treatments: Procedures such as HIFU and Sofwave are all carried out by Dean Zhao himself, rather than being delegated to assistants.
- 📊 Standard features of AI 3D skin analysis: The advanced Visia comprehensive analysis is essential for all high-end services – diagnosis is based on objective data, not on subjective feelings.
- 💰 The same price in both China and South Korea: No additional charges are applied to foreign tourists; the prices listed on the official website/BeautsGO represent the actual fees.
- 🔍 Transparent pricing, no hidden packages: All services are clearly listed in advance, so you won’t face any unexpected additional fees after the treatment is completed.
Of course, there are also situations where secret may not be suitable for you. If you simply want to undergo basic cleansing or treatment with salicylic acid, Gangnam offers more affordable options, so secret may not be the most cost-effective choice in such cases.
Main Project Price List 💰

The following data are sourced from public announcements on the BeautsGO platform and information gathered from the internet, and are subject to confirmation upon on-site verification.
| Project | Korean won | Approximately RMB | Remarks |
|---|---|---|---|
| HIFU Generation II: 300 treatments + AI 3D technology | 1.1 million | ¥5,500 | The dean personally took charge of the operation. |
| Korean version of the “Beautiful Knife”: 300 shots + AI 3D technology | 847,000 | ¥4,200 | The consultation fee is already included. |
| Sofwave Sofwave 100 w + SWOMAN 3D | 1.1979 million | ¥5,990 | Non-invasive Lifting |
| ONDA Firming 50kJ + AI 3D | 352,000 | ¥1,760 | The contours are firm and defined |
| Body ONDA 60kJ + S100 centum core | 660,000 | ¥3,300 | Body shaping |
| 300 Thermage treatments | 800,000 to 1.1 million | ¥4,000–5,500 | Confirmation through in-person consultation |
| Potenza (for a single use) | 350,000 to 500,000 | ¥1,750–2,500 | Pores/skin texture |
| Ultra-Pico laser | 250,000 to 400,000 | ¥1,250–2,000 | pigmentation/dark spots |
| Basic skin care | 150,000 to 300,000 | ¥750–1,500 | Basic skincare |
| Consultation fee | 20,000 | ¥100 | Completing a project can earn you credits. |
💡 Note: For the items labeled as “including consultation fee,” the consultation fee of ₩20,000 is already included in the total cost, so no additional payment is required. For the remaining items, a separate consultation fee must be paid, but this fee can be deducted after the treatment is completed.
Be cautious of hidden costs: what items are charged separately? ⚠️

It’s true that secret provides transparent pricing – both its official website and BeautsGO clearly display the actual costs of various services, without any situation where prices are only disclosed after customers make a request. However, there are still a few fees that deserve attention:
- 🩹 Anesthesia fees: For some high-intensity treatments such as HIFU and Thermage, anesthesia is required, and the additional cost generally ranges from ¥100,000 to ¥300,000. Make sure to inquire clearly before selecting a treatment.
- 😷 Cost of disposable equipment: Disposable items such as needles and gloves are sometimes included in the total fee for a treatment, while in other cases they are charged separately. Please confirm this before visiting the clinic.
- 🎁 Repair masks: Post-operative care masks are usually included in the service and are not charged separately. However, more advanced repair products may be recommended for purchase; you can decide based on your needs.
- 💊 Additional fees: If the hospital director recommends increasing the number of HIFU treatments (for example, from 300 to 450 sessions), the additional costs will be calculated proportionally. Please confirm this during the in-person consultation before making a decision.
Overall, secret performs quite well in terms of fee transparency. It is not one of those institutions where prices increase significantly at each stage of the service process, and this aspect has helped it maintain a relatively stable reputation.
Compared with similar projects in China, is it more expensive? 📊

To put it simply, for equipment of the same level and the service of being personally examined by the director, the pricing of secret in South Korea is approximately 20% to 35% lower than that of similar institutions in China.
| Project | secret (Korean won → RMB) | Domestic references at the same level |
|---|---|---|
| HIFU Generation 2, 300 shots | Approximately ¥5,500 | ¥7,000–12,000 |
| 300 Thermage treatments | Approximately ¥4,000–5,500 | ¥6,000–15,000 |
| Potenza | Approximately ¥1,750–2,500 | ¥2,500–5,000 |
⚠️ Note: All the comparisons made here assume that the procedures are performed by legitimate institutions using original equipment, and that they are carried out by directors or experienced physicians. These comparisons are not meant to be compared with those so-called “9.9 yuan experiences” available online. Under the same conditions, South Korea does indeed offer competitive prices. Coupled with the high level of maturity of medical beauty technologies in South Korea, the overall cost-performance ratio is quite satisfactory.
However, when taking into account the costs of air tickets, accommodation, and visas, the logic of “saving money by going to South Korea” only holds true for treatments with high prices. If one only opts for a treatment that costs a few hundred yuan, the cost-effectiveness is not so obvious.
Who is suitable for undergoing treatment at secret? 🎯
Based on the pricing and service offerings, it is more cost-effective to visit secret in the following situations:
- ✅ I am considering undergoing high-value anti-aging treatments such as HIFU or SWOMAN; I would like the director to perform the procedures personally.
- ✅ There is a need for AI-based accurate diagnosis; it is desirable to develop treatment plans based on skin data rather than relying on “intuition”.
- ✅ Concerned about the “forced promotion” of medical beauty services; prefer institutions with transparent pricing and no bundled packages.
- ✅ I am planning to visit Seoul, and my itinerary will mainly focus on the Gangnam area; I also plan to take advantage of the medical beauty services available there.
However, in the following situations, other options may be considered:
- ⚠️ My budget is very limited; I am only able to afford a basic cleansing or minor skincare treatment.
- ⚠️ Highly sensitive to pain (although anesthesia is used, the HIFU treatment itself can cause a stinging or soreness sensation)
- ⚠️ Planning to undertake multiple major projects at once in the hope of getting a “package discount” – secret does not operate in this manner.

| 💰 Fixed price | The second-generation HIFU device with 300 treatments costs approximately ¥5,500, and the price is the same in both China and South Korea. |
| 🔍 Transparent costs | There are no hidden packages; the prices displayed on BeautsGO represent the actual fees charged. |
| 👨⚕️ Performing the procedure | Dean Zhao Yu personally conducts consultations and performs advanced procedures for patients. |
FAQ: Quick Questions and Answers 💬
Q: Are the prices on BeautsGO the same as those at the clinic?
A: secret implements the same
pricing in China and South Korea. The prices displayed on BeautsGO are the actual prices, and no additional fees will be charged upon arrival at the clinic. Occasionally, BeautsGO offers promotional discounts, which may even make the prices cheaper than going directly to the clinic.
Q: How long does it take for the effects of 300 sessions of HIFU to become visible?
A: Ef
fects begin to be noticeable 2-4 weeks after the treatment. The peak effect is usually achieved after 3 months, and it is necessary to assess whether additional treatments are needed 10-18 months later.
Q: Is one treatment enough, or are multiple sessions required?
A: Fo
r people with mild to moderate skin laxity, one treatment usually yields noticeable results that last for 10 to 18 months. For those over 40 years old or those with more severe signs of laxity, the clinic director may recommend additional treatments or combine this procedure with other treatments; it’s not something that can be resolved with just one session.
Q: Are there any discounts for spe
cial promotions?
A: BeautsGO occasionally offers special promotions. Before booking, you can check the current discounts for secret on the platform.


| 🌐 How to access it | WeChat Mini Program “BeautsGO: Beauty for Everyone” / APP / Website |
| 💬 Inquiry function | You can inquire one-on-one online; it’s advisable to learn more before making a reservation. |
Finally, let’s talk about ✅
To sum up: The fees charged by secret are reasonable considering its positioning as a “mid-to-high-end premium Dermatology clinic”. The combination of transparent pricing, treatment performed by the clinic director himself/herself, and AI-assisted diagnosis makes it offer good value for those who intend to pursue high-end anti-aging treatments.
If your budget is mainly allocated for treatments such as HIFU or Sofwave, going to South Korea for these procedures is indeed more cost-effective than doing them in your home country. However, if you just want to receive basic skincare treatments, secret may not be the most suitable option for you.
For the most up-to-date activity prices, it’s more accurate to check BeautsGO. The platform sometimes offers discounts, so it can be more cost-effective than going to the events in person. 👇